Working with the Dachis Group, we designed and developed a custom WordPress solution for AT&T to publish lifestyle and product information articles for their mobile customers.
The project ran from January to December 2012, and at the peak of the promotions received over 20k visitors a day. A staff of 3 editors worked full time on content. Requirements included user feedback (‘like’ functionality on articles), polls, data visualization, responsive slideshows, customized publishing workflow, custom user roles, custom author pages, and extensive data collection and analytics on visitor activity. First public responsive site deployed by AT&T.
We revised the site after 3 months to a responsive design. It was AT&T’s first mobile-friendly marketing site.
Promotion ended March 2013, but a version site can be seen here.